AMdEX development is an iterative process. By developing use cases, knowledge is gained about the functionalities. After 2,5 years, there is a generic AMdEX with limited functionality (MVP) that offers a unique contribution to the great European ambitions in this field. The development of AMdEX is accompanied by targeted marketing to mobilize multiple users for data sharing, and with investment and subsidy proposals for the further development and scaling up to an independent AMdEX organization.